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17

Jul

Digg’s quiet domination

45% of diggs from registered users now come from the Diggbar, a switch that happened overnight. A full 75% of incoming Facebook Connections are new Digg users, and 30% of all new Digg registrations come through Facebook Connect.

Before we all get too caught up in Twitter (too late), Forbes has a good, brief, profile on the movements that Digg has made outside of buzz machine of Techcrunch. Coincidentally I was actually just looking at their stats earlier this week and surprised to find it had grown so much. It’s close to 40m people a month in the U.S. (Compete data), that’s 1/3 of the size of Facebook and almost double the size of Twitter.

Considering that many of the ideas for monetizing Twitter involve its power to drive traffic to a URL (search ads anyone?), Digg should certainly not be overlooked. For all it’s non-hotness, it is clearly dominating the space of link sharing. StumbleUpon, Yahoo Buzz, and Reddit combined together reach almost Digg’s size, and is also averaging more visits per person (2.7 visits a month) than StumbleUpon (2.3) or Reddit (2.16).

It sounds like a lot of this is thanks to excellent integration with the Facebook ecosystem, an interesting case of using FB for growth outside of their system.

  1. gross reblogged this from rafer
  2. rafer reblogged this from nabeel and added:
    Rafer sez: Integrating Facebook Connect...certainly added value for Digg, but is
  3. nabeel posted this
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