Pivots are never easy or you’re doing them wrong.

Music Pets, a product that our team poured a lot of heart and soul into, closes today. In its heyday it spent 5 weeks as one of the fastest growing games on Facebook, and anecdotally had a huge cohort of users that don’t typically play Facebook games. The shutdown was solely our decision, as I’ve spoken about, and I believe it was the right decision based on both the cold hard numbers and our gut. But that doesn’t make it simple. 

Part of the myth of a numbers driven culture, with heavy A/B testing, is that being numbers driven makes these decisions clear. Startups are always partly about opportunism (look at what’s working and switch) and part determinism (getting knocked down and getting back up again for try number 12). Knowing when to use which can never be solved by numbers.

In any case, I’d like to celebrate that we were able to touch people’s lives in a positive way, and that it provided the basis for what we are up to now. 

Pour one out for Music Pets, and thanks to the fans.